在2022年时，盒马全国300多家店是450亿的营收，而当时山姆全国仅有42家店，但是创造了660多亿的营收。为什么山姆能做得这么好而盒马不顺利，中间的关键点其实就是山姆稳定而盒马不稳定……【本期嘉宾】于冬琪【内容索引】00:00开场01:19一句话总结：山姆稳定而盒马不稳定02:45盒马为什么知道自己不难吃但是不去改？06:31为什么山姆突然就火了？9:00山姆做得最好，而盒马没做到的地方是什么12:45山姆如何做产品研发20:03山姆的采购工作量很小但是很忙21:16 山姆的成功盒马是羡慕的23:19挖了很多山姆的采购但做不出山姆的产品26:09山姆为什么成功28:40好的企业应该是让大家都赚到钱如果你对商业和营销有想法，欢迎关注「小马宋」的微博和公众号。在微信公众号回复「读书群」，可以加入小马宋亲自打理的读书分享群。小马宋战略营销咨询是中国本土新兴的营销咨询公司，我们为元气森林、南城香、瑞幸咖啡（预包装）、得到APP、古茗奶茶、云海肴、遇见小面、半天妖烤鱼、Babycare、伊利、飞鹤乳业等多家企业提供了营销咨询服务。如果本期内容对你有启发，欢迎分享给更多的朋友们。 再次感谢你的收听。
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