IPA in Podcasts
nonprofitBritish advertising industry trade association, focused on effectiveness and standards
Mentions Over Time
1
mentions
Mentions in Podcasts
Embracing Marketing Mistakes
EP 107: Steve Harrison says award-winning ads stopped driving growth
Um, that the IPA calculated that, uh, even as recently as 20 years ago, the award-winning work was more successful commercially by a factor of 12 to one to non award-winning work.