Lego in Podcasts
companyDanish company founded in Billund, Denmark, known for producing Lego toys.
Mentions Over Time
Mentions in Podcasts
It's my honor to actually have the next guest, JP Poulter, former innovation officer for Lego, author, AI ethicist, and a guy who knows a lot about AI.
Now you know what Lego is.
That's right, if LEGO wants to retain its position as one of the world's most loved toy brands, it will have to demonstrate a long-term commitment to helping protect the planet.
And finally in 2021, after 70 years of producing unrecyclable toy bricks, LEGO started using a new prototype block fabricated from PET plastic, which comes from recycled plastic bottles.
Indeed, one major drawback is that LEGO's main product has historically been 100% made from unrecyclable plastic.
What about Lego's environmental footprint?
A partnership with Star Wars in particular saw Lego come right back to the fore.
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