Primo Water

…Yetis, this was Saratoga and Primo's biggest marketing moment in 153 years of tap and water. They got so many new mentions, they probably thought their socials got hacked. And Jack, how did Saratoga respond to all this sudden viral attention? Chill. Yeah, they were chill about it. And we think that was really powerful.…

…But that viral post wasn't a paid ad with Saratoga. No, it wasn't. Saratoga Water had no prior knowledge that this post was going to happen. The way Jack and I like to think of this is this was accidental influence. But it doesn't matter. This one gymfluencer accidentally influenced 740 million pairs of eyeballs to look at a blue bottle of Saratoga water.…

…It's a little-known company, but we actually covered it last year on The Pot. We covered it because it happens to be the biggest water company in America. It's got a $6 billion valuation. It's bigger than Lyft. They own a bunch of bottled water brands, including Arrowwood, Mountain Valley, Deer Park, and they have five-gallon jugs that you can refill at ever…