Roots and Shoots paper
media
2 mentions
1 recordings
first heard Sep 2024
last heard Sep 2024
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Thought‑leadership paper co‑authored by the speakers
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newest first · ▶ plays the momentMatt BestThe Growth Workshop Podcast · Episode 9 - The 5 Principles of Successful Leadership · 17:02 · Sep 2024
…But I think the interesting thing is how to exactly, as Patrick says, how do you maintain that? But more importantly, how do you maintain that as your business grows? And I think, as you said, in the Roots & Shoots paper that we've co-authored with one of our marketing partners, It talks to the marketing and sales collaboration.…
Jonny AdamsThe Growth Workshop Podcast · Episode 9 - The 5 Principles of Successful Leadership · 15:08 · Sep 2024
…Yeah, I think that's a great point. And I think the white paper you're talking about is the Roots and Shoots paper, if I'm not mistaken. Something actually that we work with a great marketing partner. And funnily enough, when we're talking about the alignment between sales and marketing, the first instance, they're hugely passionate about that is that every…
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