zero party data
concept
16 mentions
4 recordings
first heard Jun 2024
last heard Sep 2025
±0 this month
First‑party data directly collected from customers, often voluntarily provided
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Moments
newest first · ▶ plays the momentEddie PatzschVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One word that describes the relationship between customer da... · 3:27 · Sep 2025
…So being able to deploy zero party data, but finding additional ways that they can enrich their their customer data.…
Jordan CooneyVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One major shift in data-driven marketing campaigns in five y... · 3:10 · Sep 2025
…And then again, like you said in the beginning, like rely on that relationship to store, maintain, and then refine that data to help.…
Jordan CooneyVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · One major shift in data-driven marketing campaigns in five y... · 2:53 · Sep 2025
…I I think I think it's one of those journeys that we're gonna continue to see unfold, which is how you take this zero party data or even first party data to some extent and utilize that to convince product teams to invest, to expand the the initiatives that marketing teams have have.…
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