Adam Cmejla
speaker
526 appearances
2 recordings
2 series
first heard Apr 2026
last heard 25 May
Adam Cmejla’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in May 2026 with 1.
Appearances
Most optometric practice owners have no idea how much money they're quietly losing in their opticals simply because of merchandising layout and the conversations happening or not happening between staff and patients.
Welcome to this episode of 2020 Money, the business of optometry.
My guest on today's show is Kayla Ashley.
Kayla joins me on the show to talk about the subtle but incredibly powerful levers that influence buying behavior inside the dispensary and why the difference between a thriving optical and an average one often has less to do with pricing and more to do with psychology, presentation, and process.
In our conversation, we discuss the difference between optician-led versus patient-led frame selections, why many owners underestimate the power of suggestion in the optical, and how practices may be unintentionally leaving revenue on the table simply through the way eyewear is presented.
We also talk about the practical merchandising strategies that can materially influence capture rate and optical performance without adding more patients to the schedule.
And with that introduction, I hope you enjoy this episode of 2020 Money, the Business of Optometry.
Welcome back to another episode of 2020 Money, the business of optometry.
Joining me again on location here in, we got lucky two years in a row, beautiful weather in Vancouver, British Columbia.
Joining me is Kayla Ashley with Spexy.
Kayla, good to see you in person again.
Vancouver is beautiful.
Last year we were inside.
We got lucky that it was quiet enough where we were still able to do our thing, but we ended up getting like the sun just kept moving further and further into our discussion where I think probably 30 minutes in you were under a heat lamp.
It was, it was a little toasty.
It's beautiful outside.
Um,
I will do our best to keep us focused because we are both probably thinking about the sake experience that we are going to have later tonight.
At the great restaurant that we dined at last year, which I know we're all looking forward to that.
Or you and I and your husband and my wife joined us as well for this trip.
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