Adam Cmejla

speaker

526 appearances 2 recordings 2 series first heard Apr 2026 last heard 25 May

Adam Cmejla’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in May 2026 with 1.

Appearances

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20/20 MONEY: The Business of Optometry · Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee · 25 May 2026 podcast

So excited for this trip in multiple different ways.

But.

While all that is going to be great, this conversation is also going to be great because we're going to be talking about something called merchandising, which I know is your sandbox that you love to play in.

It is a like almost I'm realizing a passion study of mine, not necessarily from the merchandising and the retail side of it, but I just I always get fascinated with human behavior.

Yes.

Any aspect of life, whether it be the relationships, the habits that we have, the habits that we break, that we form, how we show up in our lives.

Like there's just so much that fascinates me about human behavior.

And for ODs listening, for practice owners, there is so much about the patient experience that matters when they are when they reconcile the patient experience with

to the business that they're trying to build.

And inevitably, you and I have had probably more conversations than we care to admit where they're talking to us and there is a griping about, well, retail is just so hard.

The optical is so hard.

I can't figure out what's going to work for my patients.

We don't have a buying system in place.

I can't figure out what the hot, like fill in the blank challenge that they're facing.

There's just, it seems like it is the proverbial, let's throw a bunch of stuff against the wall.

hopefully some of it sticks.

Maybe we're able to measure what sticks and build some type of system around that.

But you have, as best you can, tried to take luck out of that equation and let the data drive the story.

And so I'm excited to talk to you here today, just as we focus this conversation around optical, where I'd like to begin is, let's just define and level set, what is merchandising in an optometric practice?

So what I would like to encourage every listener right now, like,

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