Aimee Jurenka

speaker
435 appearances 4 recordings 1 series first heard Aug 2025 last heard Aug 2025

Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.

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So uh chunkability is a big way, it's a big shift of the difference of between how like uh traditional search engines, right, and algorithms, they write an entire page and then they rank that page.
Where these AI bots and LLMs, they read it by chunk, passage paragraph, they call them chunks, right?
And they
They read it by chunk and then they decide if they're going to resurface that chunk.
So every chunk needs to be able to live by itself.
It needs to be able to be, you know, be within boundaries.
It needs to be on topic.
It needs to answer the questions.
This is where you can get into those echo blocks and those somatic triplets and start utilizing those in these chunks.
But you want to make sure that your page, every chunk, is able to stand alone by itself.
Like I said, I just created a chunkability tool that I'm going to be using to re-optimize as well as train our new writers on that as we're getting through the process of, you know, answer first, some of these patterns that we see about you, but make sure that all of our content is chunkable and it has a high chunkability.
If you guys want the tools on my LinkedIn, of course, the idea, like I said, behind it is that new format.
You know, instead of the whole page that we care about, we care about each individual chunk on that page.
Um for me it's w making sure these bots can read it.
Right.
So um I keep saying, you know, to to avoid images for your charts, right?
So it's an HTML.
Can we make sure we can put in an HTML version of that chart and that graph?
Um no, don't just put in an image.
If you do an image, of course we want to do a lot of alt text on that, right?
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