Aimee Jurenka

speaker

435 appearances 4 recordings 1 series first heard Aug 2025 last heard Aug 2025

Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The AEO, SEO & GEO Debate · 25 Aug 2025 podcast

And this is this is gonna be another one kind of like the content is um a universal strategy is no longer gonna work.

No, we can't just track keywords ranked and organic traffic and then clicks, right?

Or conversions.

We did that with everybody.

I'm gonna have to start doing specialized traffic and KPIs and metrics that tie back to what the client, um, what we've decided on with the client.

Um, I have kind of a few ideas, you know, like well, we should, you know, break out traffic, of course, or let's look at this.

So a look through studio report that says how much we're getting from Chat GPT, so we can get, you know, conversion rates.

But what it really comes down to is me transitioning clients and C levels from organic traffic and you know keyword ranking to, you know, how are we going to track brand visibility right in these LLMs?

What do we want to track which really matters, which I think it's branded terms and your products and then maybe your niche, right?

Like a couple of your niches.

Um, and then, you know, as we're tracking that, right, how do we track what progress is, what what is success?

And I really think that we're gonna have to go down to tracking by, you know, organic slash source.

I think direct's gonna come underneath us, right?

Because we if people are doing all their all their research and all their buyer journey right there inside that LLM and then walking away and coming back, then we're gonna wanna see if that direct traffic is coming

Right.

So we're definitely gonna wanna do that.

And we're I think

This is gonna be the big one.

This is the big one.

I think that we need to not do it overall.

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