Aimee Jurenka
speaker
435 appearances
4 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.
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Um yeah, yeah.
I I did some posts on it and I actually um have a working document, this like this giant glossary of all the new acronyms I'm finding as well as terms, right, and things that we can kind of keep up with and then some of the new tools that um all of us are creating and it's super fun.
And um I am I'm like, you know, why right now we get to redefine who we are and what we do.
Right.
We get to talk about we get to go whatever area we want to in this new sort of search.
Um and we get to be able to approach it and get our new theories and our own ideas out there.
So whatever acronym you find that works for you and the way you're going to be doing this new SEO, go for it.
I'm also a huge fan of new things need new language.
Um so when I'm explaining this not only to my own brain of what I'm changing and what I'm doing, it makes some space in there.
But also how am I going to explain this to um clients and C levels?
You know, and they're going to need different terms and they're going to know that I need to do different things and that's going to require a new language to be able to let them know, right, that I'm keeping up with stuff.
For me, you know, what the the basics are the big ones that we're seeing, right?
SEO, I call that the 10 blue link SEO.
Right.
So that's traditional SEO.
And that's where, you know, you put in a search and it comes back and we see that search page with those pages that are linked, right?
Um AEO is more about answer engine optimization.
And that would be when people are going and they're asking questions and having a dialogue with these LLMs and that they're getting answers and you want to get your chunks or your content in those answers, right?
GEO is just making sure it's more brand exposure.
That's generative engine optimization.
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