Aimee Jurenka

speaker
435 appearances 4 recordings 1 series first heard Aug 2025 last heard Aug 2025

Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.

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Appearances

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So it's happening inside ChatGPT, it's happening right there on what Google AI mode is showing them.
They're not going anywhere, they're not going to websites.
Um, they are having that conversation.
Um, and then that AI is going out and gathering, you know, uh doing a variety of searches for them and gathering that information and making that generalized content for them.
They're answering those questions there.
That's really where you want the content that you create and your brand to really show up in those answers.
And you're looking to get your brand name and you're looking to get your differentiators in those answers when they're asking specific questions that apply to your brand, right?
And so it's gonna be a different sort of way, you know, we're not gonna get that website traffic, which is tough.
Right.
We're gonna be losing the metrics that that everybody knows and loves.
Definitely.
Definitely.
That's the you know, the million dollar question is how are we still gonna show our value, right?
How are we gonna still show our worth?
Um, you know, and so it's like what do we wanna start tracking?
Um, where are we gonna put our efforts?
You know, how do we divide this across different bots?
It used to be like carried about Google bot, right, and that algorithm and maybe a little bit of bing.
Um, and but it was the same sort of similar, very similar bot, very similar um algorithm.
And now we have different LLMs that all have their own bots that we gotta make sure can crawl our websites, right, to be able to render that content, which is a huge issue.
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