AJ Ghergich

speaker

507 appearances 5 recordings 1 series first heard Oct 2025 last heard 17 Oct

AJ Ghergich’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.

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It's more efficient because they're serving true intent.

Um, and it's better for the customer because they're not getting interrupted with things that actually don't map their intent.

Now

Call me in three years and let's see how how we do as an industry here.

But like I I'm a glas I'm glass half full.

Like, like look at what the opportunity is in front of us.

It all comes down to intent.

We had to infer it with keywords.

Um, and now we should be able to see it much more clearly with conversation.

And it's up to brands to now do the right thing with that data and serve the intent properly.

And it should be a better consumer.

and customer experience and a and a more efficient uh brand experience, especially on the on the spend side.

Yeah, there's a there's a couple things.

I'll I'll I'll say something that's actually uh very timely.

If you're deep in the search industry, you you probably have seen, and if not, I'll just explain it.

There's this issue where Google eliminated the ability to see a hundred results at a time, like the N100 parameter.

So a lot of people think of Google like one to 10 blue links traditional, right?

Um, but there was a way obviously you could turn it to one to one hundred.

Why would you do that?

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