AJ Ghergich
speaker
507 appearances
5 recordings
1 series
first heard Oct 2025
last heard 17 Oct
AJ Ghergich’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
So when you were mining search data, you were really mining intentionality.
What I'm excited about is that.
About though with this change.
So yes, it has issues where you're like, oh shoot, now I have to like attribute revenue to co-pilot.
And like, how am I gonna do that?
You know, it's like here we go.
Um, it's a mess, right.
But think about what we gained.
So before you had to take keywords and divine intent.
So you get your data scientists and your marketers and your statisticians, and you're like, okay, this keyword is this.
And we did like the basics pretty well, like informational, transactional.
But deeper than that, like two or three layers deeper, was much harder.
Took a lot more effort to get to true intent.
Well
This has the ability for the consumer to give us the intent in the conversation, right?
In the context.
And if we do our job right, brands have the ability to serve the consumer better.
Whereas before, we had to kind of guess you buy all these keywords and paid media, or you do these certain articles, and you're sort of inferring intent.
You're guessing, pay for the ad, pay for the social, place your content, update your SEO.
Like this could be a moment where it's better for the brand.
Showing 161–180 of 507 · page 9 of 26
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