AJ Ghergich

speaker
507 appearances 5 recordings 1 series first heard Oct 2025 last heard 17 Oct

AJ Ghergich’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Oct OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.

Appearances

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So the good thing is we can fall back on
Good old reliable humanity doing humanity things.
So um, you know, people still think and act the same way.
They make illogical decisions with their with their heart instead of their head.
Um, and they tend to follow pretty predictable journeys.
And so
I I think that's another good point, you know, as you enter into these discussions, is like what's changed the interface?
What hasn't actually changed?
Like your customers still pretty much the same as they were a couple of years ago.
Yeah.
Yeah, so th th this one, um, you'll just just stop me before in case I go long here, uh, 'cause it there's a coup b couple of different parts here.
But like
You know, the first thing, like I mentioned the black hole earlier, like you know, the the elephant in the room is a lot of people have a donut hole in their data.
So they they they're there is no search console from Chat GPT and perplexity.
AI mode is bundled in with just web traffic at Google.
So when you look at your analytics, everyone sort of sees has a donut hole in their analytics.
So it starts there from a from
From a brand and a marketer's perspective, you're like, well, wait a minute, how can I how can I repackage this so I'm whole and like see where this has gone?
From the consumer perspective, I mean it's exactly how you you laid out.
Search was so interesting, I even think from a market research standpoint, because it was it was thought to keystroke.
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