AJ Ghergich
speaker
507 appearances
5 recordings
1 series
first heard Oct 2025
last heard 17 Oct
AJ Ghergich’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
Customer.
Hundred percent.
If you're if you're a crew if you're a cruise ship, launch speed boats.
If you're a speed boat, keep trucking.
Right.
Yeah, uh yeah, great question.
I it's kind of that's where everything starts, right?
That's the genesis where
If you break things down to the simplest components, y you have a you have a change in the interface.
So we we went from this kind of search interface where people were doing you know keyword search discovery you know click conversion to this more conversational interface and that it's simple, but that change from keywords to conversation has really changed the dynamic in discovery.
It's done uh uh some, I don't want to say damage, but probably damage to the way people uh do attribution.
And everyone's dealing with that as well.
But but if before we get into that that black hole, um, I think just just understanding that we went from keywords to conversation and how uh consumers are interacting with and discovering uh brands and products will never be the same.
Is a is a key thing to always keep in the back of your mind as we enter in these type of discussions.
It's a great point.
Yeah.
The so the the the interface has changed, but the consumer hasn't, right?
I I mean, did the whole world's consumer base radically change in the last three years?
No.
But the but the the interfaces they they use um and and how they use them dramatically shifted.
Showing 121–140 of 507 · page 7 of 26
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