AJ Ghergich

speaker

507 appearances 5 recordings 1 series first heard Oct 2025 last heard 17 Oct

AJ Ghergich’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI is becoming the new front door for retail · 13 Oct 2025 podcast

Everyone's impressions tank.

What's been happening?

I've been at conferences all year and I've been putting up a graph.

And I say something like this.

I don't have to know you, but I know this is true.

Your impressions are way up through the roof this year, and your clicks are flat or down.

And everyone's like, Yep, that's what's happening to me.

And so year over year, I did a like cohort analysis, just like, let me look at several hundred, let's call it three, four hundred uh e-commerce sites.

And these are some of the biggest in the world.

And

In retailers.

All their impressions were up, let's call it thirty-five to forty-five percent year over year.

Soon as this came through, they all went to flatline to slightly negative year-over-year growth overnight.

So, what what does that tell you?

What it tells you is there's been a lot of noise in the signal.

So the data that you've been collecting, we've been collecting, everyone's been collecting, has been noisy as heck.

And it's only gotten more.

noise because of the rise of all the AI tools over the top.

So it's like we we kind of had this baked in for a long time, rank tracking tools, probably a small percentage, but it's gotten to this zenith moment.

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