AJ Ghergich
speaker
507 appearances
5 recordings
1 series
first heard Oct 2025
last heard 17 Oct
AJ Ghergich’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
And so what I'm recommending everyone to do is go back and
Put a little bit of a thumb on the scale.
Like if your impressions have been up in 2024, 2025, you know, riding that 30, 40% gain, a lot of that, you know, we we can go industry by industry, but at least 10, 20% of that was noise.
It wasn't actually real.
So when you're looking at your end of Q3 data, everyone in the world is going to see drops in impressions.
They're going
To see average precision rate improve, but it actually didn't.
It's just the same, but a hundred results at a time aren't being shown.
And then
in uh click through rates probably will stay mostly i in range because those tools those bots uh in the scrapers weren't clicking anything they were just searching so so is it it's an interesting moment so i come coming back to your your question it's so tough right now because literally even the traditional that's just impressions uh average position clicks even that is already
a lot of noise in it, then you say, okay, what about AI mode?
What about AI overviews?
What about perplexity?
What about Claude?
What about um ChatGPT?
So what I'm advocating is actually something a little about I don't know if it's radical or not, but
Don't try to replicate traditional rank tracking and search positioning with AI search.
Rank tracking was way more deterministic.
LLMs are probabilistic and much more personalized.
And so I see our industry, I'm kind of using broad brush here, making a mistake, in my opinion.
Showing 241–260 of 507 · page 13 of 26
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