AJ Ghergich
speaker
507 appearances
5 recordings
1 series
first heard Oct 2025
last heard 17 Oct
AJ Ghergich’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 5.
Appearances
Everyone's rushing to go, okay, I have this donut hole in my data.
Right.
Yes, we all see it.
And they're trying to fill it in the traditional way, like it's a like it's a like for like replacement with rank trackers and positioning with Gin AI share a voice type thing.
They're two completely different systems and you're not going to be able to fill it.
And if you do, I would argue, unfortunately, you're going to fill it with dirty data.
And so that I I I it's not the great answer anyone wants.
And I I but I again I can tell you in a second some things that I think are positive that you can get out of that that are quite good.
But don't rush out and try to replace rank tracking with Gen AI data.
You you're gonna get dirty data into the system and more noise than is necessary.
it's almost we went from like fighting the fight to like, no, everyone's bought in and everyone's whole health of business metrics are now those metrics.
So it's like in a way, our industry won, but now how do we do act two, right?
Every every conversation I'm having with CMOs across the globe is like this conversation, right?
You know, it starts with like, what are the changing in behaviors?
To like, oh my gosh, I have a hole in my data.
And then what the heck do we do about it?
Right.
And it's just the same arc over and over.
And while you know, I don't have all the answers.
Anybody tells you they do, you should run away.
Showing 261–280 of 507 · page 14 of 26
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