Akvile DeFazio

speaker

121 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Akvile DeFazio’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Creative strategies for designing scroll-stopping social media ads · 5 Feb 2025 podcast

And Instagram uh announced yesterday that they're coming up with their own version of that in the next couple of weeks and you can register for it.

So I think there's gonna be a lot more competition on meta side to kind of fill in that gap for TikTok in case it does go away, but

I think they're still gonna find a way to do it.

There's just so much money in it.

I think they're just trying to do what's best for the people that get to make those decisions.

It all comes down to content.

So, you know, whatever medium or platform that you're developing it for, I think it's important to keep pushing that content so your brand can stand out because as you know, a lot of uh the younger generation relies on TikTok for search and it's like

You know, for us it's like we've we say Google it, but now search it up.

And there's so many different ways, like with LLMs through TikTok and Google and just, you know, Microsoft too, that you can find what you're looking for.

But I think it's important just to continue adapting to where people are, how they're looking to find what you're offering.

And just, you know, being creative and coming up with that content, whether it's written or it's visual.

Or also just repurposing older content.

I think is just important to adapt with where the platforms are going and you know, having these types of conversations of, you know, we don't have a crystal ball, but we can kind of see the trajectory of consumer behavior and just, you know, internet behavior with people.

and just seeing like what do we think is coming next, like what's probable, and then trying to have some future forward strategy in place of how to be visible in those areas.

Yeah, great question.

So I think TikTok really set the standard when it came out and exploded during COVID.

That format of video where it's really m you know, we've always needed a hook to get people to start watching more because no matter how interesting, entertaining, you know, educational the video is, people still drop off at a certain point.

But um on the advertising standpoint of that,

it's really important to have a hook in that first three seconds because we look at thumb stop rates to see like, okay, can we get somebody to stop here at least watch for a little bit?

But if you're not showing your product or service or really making it visually or textually apparent as to what you're advertising.

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