Alan Morrison

And so the government are being ill-informed and making decisions without the proper information.

We have had just last week the coalition, the opposition coalition,

come out and say that they would immediately drop the excise rate 50%, which is the key driver.

Of course, the government have increased enforcement over the last couple of years, but really it's a belated effort.

The horse has bolted.

And they've only done that because the criminals brought attention to themselves with all their violence.

So anyway, we're experimenting at the moment with a little bit more enforcement, but certainly this retail report here in New Zealand...

calls out the fact that there's virtually no domestic enforcement in New Zealand, and that's one of the vulnerabilities you have.

Yeah, that's the key driver, obviously.

Your ratio...

is three to one at the moment from legal to illegal.

Ours got to four or five times the illegal price, which is the trigger that brings criminals in and migrates customers over from the legal market.

The fact that we have violence is really just the criminals fighting each other for market share.

just a sign, a symptom, really, of the problem.

Whereas if criminals over here are clever enough to keep writing under the radar, then the problem can continue on there.

or changes from country to country.

You've had your own organised crime gangs here, as we did in Australia.

Some of them were interested in drugs, but now they've diversified into tobacco because they realise it's a high-profit, low-risk commodity that they can get into, and some of our gangs have, as I say, diversified their activities.

It does.

And congratulations to you.