Alan Morrison

You've done a fantastic job in attempting to get to that goal of 5%.

I think you're down to about 6.8%.

But the illicit market seems to have flattened that success rate out.

So it hasn't actually increased or the smoking rate hasn't decreased in the last three years.

And that's probably due to the availability of illicit.

Your treasury's lost 20%, as the report says, in the last year.

And that's just people, smokers going straight over to the illicit market.

because that smoking rate hasn't gone down any further.

So in order for you to reach that 5% goal, which would be an excellent result, then really the illicit market needs to be dealt with.

That's one of the answers.

Certainly finding a sweet spot of the excise, which both discourages people from smoking but also doesn't encourage criminals coming into the market.

So there is a sweet spot there.

But in addition to that, as this report points out, you need a robust enforcement regime in order to deter criminals from coming in.

You don't have that at all in New Zealand.

We didn't have it in Australia until very recently.

So you need to go from zero to 100 rapidly in order to actually enforce some of the regulations you have.

From all over the world?