Albert Preciado
speaker
144 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Albert Preciado’s voice in public audio — every appearance, attributed to the second.
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Appearances
I was selling mortgages. And then 13 years ago, I started my mortgage company. And then I made my first millions selling mortgages, real estate. And then I got into the whole social media, started my personal brand. And because of that, in 2021, I made $30 million in revenue for the first time. And ever since then, I've never looked back.
how do mortgage loan officers real estate how do they make money so when you sell a mortgage you make a two and a half percent commission on the on the more on the mortgage uh on the mortgage amount so like if you sell a mortgage that's 500 000 you make two and a half percent of that got it Just like real estate, if you sell a $500,000 home, then you make 2.5%, 2%, 3%. But it's very similar.
You're just selling mortgages or you're selling the house. But we decided to start a real estate company, that way we can double-end the commission. We get paid on the mortgage and the real estate, which led to opening up the escrow company, where now we make a commission on the real estate, on the mortgage, and on the escrow. And I'll tell you something, escrow, makes a lot of money.
Like sometimes you get like $60,000 commissions on escrow. What? Yeah. And, and so that, that's why I have that business, but that's the business that made me 30 million, 2021. And that's how I made my, my, my money. Like that's when I was 20, 20 years old, I made a $260,000 selling mortgages and then I lost it all in 2008. But,
After that, and learning from you and other mentors, I realized that it was very important to create your personal brand, and then to create your brand, just your company brand, which is just bigger than your personal brand. I'll tell you why. Driven, it became a big brand now. Nine years. People want to be there. People want to speak for free. People want to pay me a lot of money to speak.
I get a lot of favors from people. People want to be my friends. I have billionaire friends. I told you one of my best friends in the world, Neil Patel, he'll see this.
uh you know he's uh he's really successful and we're we're always hanging out i learned a lot from him but it's opened so many doors by just building your personal brand that i told you i'm so excited right now like i'm making more money than ever i can't even like i'm making more money than ever i'm really happy i have my kids my wife I have everything in life.
There's nothing that I don't have, and Driven is going to become the next virgin. Nice. Yeah. So what's the dates for Driven? Driven number nine, right? March, yeah, my birthday. Nice. So March 29, I came up with that date because it's my birthday, and I can ask a lot of powerful speakers to speak for free because I tell them, hey, it's my birthday.
The best birthday gift you could give me, Ed Milet, is come to my event, and... And it's my birthday. It's going to be the best birthday gift. So, you know, I've been I've been doing that and it's going to be the worst.
I'm very excited about Mark Shapiro. Mark Shapiro, he owns a bunch of multi-units. I know all the stuff. I know the numbers of how many units he owns. I know what he has. I know his net worth, but I'm not going to reveal that. He's a very private person. I respect him, but I'll just tell you that he's like... If you guys think Grant Cardone is big, Mark Shapiro is big.
And so we have Mark Shapiro. We have Daniel G. We have Eric Spofford. He sold his company for $115 million. We have Dan Fleischman. You know, we have a lot of heavy hitters. I'm about to announce a professional Hall of Famer NFL player. Nice. I think Mario Lopez. Nice. Saved by the bell.
Josh Altman, the number one realtor in the U.S. It's a serious lineup. I can go on and on. Natasha Graciano. I don't want to miss anybody, but a Bradley, you know, Bradley, uh, one of my best friends too, but, uh, the real Bradley. Yeah. The real Bradley.
It's the ninth year, the ninth year of the driven event.
And now people see the credibility. the track record. So now they, they, it's like, I don't even announce any speakers. I just, I don't even announce dates or nothing. And we just sell out like a year in advance. And, and now what's made the biggest difference is that we build a sales force.
So we have 40 people, 40 salespeople, 40, 40, like, like we have like 10, 10 remote and like 30 in-house, but we have the science to it. So it's,
everything in life has a science to it mortgages real estate escrows events you're the master of that but sales like i'm very good in sales and relationships and vision like i'm a visionary sales very good at operations my wife she operates everything so sales there's a science like you have people that are are appointment setters
you know they're they're not skilled enough to close because they could burn the lead we have closers that specialize in closing deals that are so they're solid so the setters have to get them solid leads to close we have tos people that take over uh we have uh spiffs you know when when like for example right now i told the guys me and casey told the guys hey you know what if you do this you'll get this amount of cash uh my my sales people
Even if you offer them a million dollars, they wouldn't leave me because the culture that we have here is second to none. And then our people, they work Saturdays, Sundays, and holidays. And they'll work here till 10, 11 p.m., midnight sometimes. Sometimes they sleep here because they're closing deals and they fall asleep.
You need a lot of training. You need a lot of training. Give a shout out to Casey, who's right there. He came here and he changed a lot of lives. Just like I changed his life, he changed our life.
There's a lot of 80,000, 50,000, 100,000. Yeah, we have our scoreboard. But his responsibility is I tell him, hey, you're only 24. I have the experience. just be coachable. Always stay humble to learn more. There's always gonna be somebody doing more. And you gotta remain humble to be disciplined and be a student because you wanna get better. And I made all the mistakes.
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