Alex Silverberg

speaker

172 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Alex Silverberg’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How To Optimize For SGE · 24 Feb 2025 podcast

For example, if you're trying to buy something online.

There's an idea that, well, maybe this will SGU will be a good thing because it's gonna highlight your product imagery a little bit more and get your stuff out there.

But then for someone who's just more content marketing driven, right?

And trying to get leads and and other sources from expert information.

These are where I'm seeing a lot of the anxieties come from in that, hey, my content is good, but I don't know if it's great right now and I don't know what S G is gonna serve here.

So really, you know, what is the impact?

That would depend on your business.

That would be to depend on your vertical.

For something like e-commerce, I can see it being very helpful because it's going to present the user your product in a way that they don't have to go to your website and it's going to refer to your website.

For something that's more content driven, it's going to be a little bit more difficult to predict.

And really there are some things you can do within your content to make sure that you are prepared for this change.

Sure.

And a lot of those elements are things that are just best practice for good SEO, good content SEO as well.

One tip I've seen across SGE predictions and kind of experiments is use important keywords early on in your title tags if you can.

This helps the machine really understand what your page is about off the bat.

And they don't really have to go in there and pull the content itself.

Within the content itself, try to leverage the long tail keywords that align with the queries that you're looking for.

This is gonna be a little tricky because the SGE will have to be live for a little bit, so you could do some analysis.

But say your competitors are ranking for a hot chocolate recipe.

And you can see that they're using very specific

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