Alex Silverberg
speaker
172 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Alex Silverberg’s voice in public audio — every appearance, attributed to the second.
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Appearances
words of content in there, very specific elements in terms of how the data
is structured but both on the page and in the background and the schema, these are things you want to pay attention to to see if you can replicate.
This one has been a hot topic for the last six to twelve months, but AI content
That's fine, but make sure that it has a human touch to match the tone of the rest of your website.
Make sure the language is natural and that it's fitting the rest of your website's tone.
And then this one is huge and really big, uh, even before SGE and I think it's gonna be even more important after it's rolled out, but quality content that aligns with your search intent.
So make sure every page on your website has a purpose and that the content matches that purpose to a team.
So if you're trying to sell something
Maybe it's not a good idea to put all the informational content on that page.
Maybe that informational content would be better suited for a landing page or a blog or something like that.
Same thing with transactional content.
Make sure the transactional content lives on the page where the user can purchase or submit their information to get uh more info on your services.
Site websites that have really reputable
sources and stuff like that.
So anything that you're talking about, especially within the your money or your life category.
That is anything that is related to your health or anything that's gonna be related to a purchasing decision, if you are writing content and you are making claims, it's really, really important you put a link with a reputable source there.
Because the machine's gonna be taking a look at this.
And it's gonna be kind of uh scoring you for quality in the SGE there.
I talked about structure.
So stuff like headings, subheadings, bullet points, lists, everything that you would use to try to gain a feature snippet, for example, in the past is gonna be helpful here.
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