Alex Silverberg

speaker

172 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Alex Silverberg’s voice in public audio — every appearance, attributed to the second.

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Double down on your structured data and your schema markup.

I think that's really, really important.

I think that's an element that is very underrated in the current SEL landscape.

And it's only gonna help you with SGE and the further lar large language models that Google is gonna be rolling out.

Because quite frankly, um a lot of times it's not even gonna look at your content.

immediately, right?

It's gonna look at your structured data, it's gonna look at your back end stuff.

It's gonna look at everything that it can to kinda pull a big picture there.

So if you could just maximize those elements, it's gonna help you in SGE.

There have been some additional studies that say that if you invest in attractive imagery in your content, this does help with SGE.

The theory here being that SGE is a visual search model and having good images can help you within that search.

Sure.

And structured data can be tricky and it can be its own discipline and of itself.

So I would absolutely recommend you go to schema.org.

You kind of see what they have there in terms of documentation.

Also go to Google Search Console and look at Google's documentation itself for schema and structured data.

Take that one with a grain of salt here or there, as they could sometimes contradict themselves, but it's gonna guide you on the right path.

As with content, schema is unique to the pages that you are putting it on, right?

I would say a lot of the concerns with SGE are from content creators and people who are using content marketing.

From that, I would say blog schema is really important.

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