Alicia Keys

And so these practices of how do you kind of like depend on yourself to find your own grounding became my idea of what soul care is, which eventually became how I said, I'm going to make that thing to fix that thing. became this key soul care. And the idea was, to me, it's a philosophy. It's a way of life. It's a lifestyle.

And so these practices of how do you kind of like depend on yourself to find your own grounding became my idea of what soul care is, which eventually became how I said, I'm going to make that thing to fix that thing. became this key soul care. And the idea was, to me, it's a philosophy. It's a way of life. It's a lifestyle.

To me, the beauty industry or skincare industry, just like the music industry, all of it is kind of creating how to live within the chaos. And so how do we do it? Nobody teaches us normally. It's a blessing if someone does, but normally it's not. So finding these ways through affirmations,

To me, the beauty industry or skincare industry, just like the music industry, all of it is kind of creating how to live within the chaos. And so how do we do it? Nobody teaches us normally. It's a blessing if someone does, but normally it's not. So finding these ways through affirmations,

through the idea of really connecting to yourself and using the affirmations are on every bottle because the idea is you wash your face, you do that every day with the golden cleanser. You can also think about how I'm devoted to this moment because so many times we're over here, over there, back there, over there. How can you just be right here with yourself right now?

through the idea of really connecting to yourself and using the affirmations are on every bottle because the idea is you wash your face, you do that every day with the golden cleanser. You can also think about how I'm devoted to this moment because so many times we're over here, over there, back there, over there. How can you just be right here with yourself right now?

And so the idea is like creating this mixture of ancient rituals and where skin meets soul. and soul care, because we have air care, hair care, nail care, body care, home care, but we never had soul care. Why? So I wanted to start it.

And so the idea is like creating this mixture of ancient rituals and where skin meets soul. and soul care, because we have air care, hair care, nail care, body care, home care, but we never had soul care. Why? So I wanted to start it.

Do you think people come to that realization?

Do you think people come to that realization?

I am familiar with that as well. And I kind of was just telling you that I had the best summer. And it was my first summer where, you know, the last two summers I was on tour. And obviously those are just such a monster universe to try to like harness. And this summer was just like, I was like, I am creating peace this summer. I am doing the things that everything I can imagine I want to do.

I am familiar with that as well. And I kind of was just telling you that I had the best summer. And it was my first summer where, you know, the last two summers I was on tour. And obviously those are just such a monster universe to try to like harness. And this summer was just like, I was like, I am creating peace this summer. I am doing the things that everything I can imagine I want to do.

I'm doing it this summer. And it was really liberating, really liberating. But it also does reflect life. to myself, back to your point, the connection to the busyness equaling success or the busyness equaling something positive. When surely there's positivity there for sure, but there is an addiction that I think comes with This idea of having to feel every minute and feel every second.

I'm doing it this summer. And it was really liberating, really liberating. But it also does reflect life. to myself, back to your point, the connection to the busyness equaling success or the busyness equaling something positive. When surely there's positivity there for sure, but there is an addiction that I think comes with This idea of having to feel every minute and feel every second.

And also there's the avoidance that we're all likely experiencing where we don't really want to face all the things underneath things. So if we stay as busy as possible, we are like literally, we don't even have time to think about those things or to reflect on those things. And so I do understand that lifestyle because I feel like for quite a while, I didn't even, I would just say yes because...

And also there's the avoidance that we're all likely experiencing where we don't really want to face all the things underneath things. So if we stay as busy as possible, we are like literally, we don't even have time to think about those things or to reflect on those things. And so I do understand that lifestyle because I feel like for quite a while, I didn't even, I would just say yes because...

I'm used to saying yes.

I'm used to saying yes.

Right? And I realized, wait, okay, you don't have to say yes. So do you want to say yes? Do you actually want to say yes? Or do you just feel obligated to say yes for any number of reasons? So I think it's very powerful. I think you're right. There's totally the drama that we are experiencing. We've been conditioned. That's the right word. Right? It's around us. It's what we see every day.

Right? And I realized, wait, okay, you don't have to say yes. So do you want to say yes? Do you actually want to say yes? Or do you just feel obligated to say yes for any number of reasons? So I think it's very powerful. I think you're right. There's totally the drama that we are experiencing. We've been conditioned. That's the right word. Right? It's around us. It's what we see every day.