Amelia Dimoldenberg

We might keep that in.

Think of a different reference, but yeah.

And I got so much out of that and I've always wanted to create that kind of space myself and kind of use, um,

My what I've learned to do that.

And so last year we did a one week program for young people who wouldn't necessarily have access to the creative industries from a real diverse range of backgrounds.

And they had one week to create a pilot of an online format that they came up with themselves.

And I was so impressed.

They had five days to go from ideating on the idea to then shooting it, to then showcasing it and making a marketing plan around it.

And it was just incredible.

And this year we're extending it to four weeks over summer.

Oh, wow.

It's really important to me to also be able to provide the right support, but also the tools that these young people will need to actually create content.

piece of work and we're partnering with Adobe this year it's going to be incredible to be able to give those pieces of software to the young people for free during the academy and then with Premiere Mobile which is the Premiere Pro version on the mobile that's just such an easy way for young people and anyone to create work when they're on the go so thank you Adobe for helping me with this as well you talked a minute ago about

Well, I've always been someone who's very interested in doing so many different things.

And I think I've, again, back to your point about strategy, I've always felt like it was really important for me to define myself beyond Chicken Shop Day and beyond that persona and make sure that I'm seen, you know, doing other things and able to like talk freely like this.

Like this is actually who I am.

I'm someone who's...

A human being.

A human being, like someone who's serious, takes their work seriously and thoughtful and all those things.

And again, back to the idea of like storytelling, it just seems like such a corny word, but it's the only word I can think of.