Amy Hay
speaker
108 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Amy Hay’s voice in public audio — every appearance, attributed to the second.
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Appearances
So if you want to do it full time, you have to know your numbers. Like you have to know, well, I need to make 50K clear, 50K a year to pay my mortgage, to buy groceries, have some fun money. So then you have to work it backwards. So are you going to make 50K a year on six acres? Probably not. Unless you're buying, selling, buying, selling, buying, selling, which you could do.
You could go to the auction, buy cattle, finish it, sell it. But that's hard work. you might only need 50 acres. But then the other variables are, are you growing your own feed? Are you harvesting your own feed? Or are you buying feed in? Because if you have 50 acres and you're growing your own feed, you might only be able to hold five pairs.
Whereas if it's all for grazing and you're bringing in your feed, you could have 50 pairs. So, I mean, there's so many variables there that... Whoever is wanting to start this needs to know the route they want to go and then plan accordingly.
Yes, very much so. And as I said before, I'm pretty much Finnish agnostic that you can do grain finish, you can have a feedlot, you can do grass-fed and finish, you can do whatever. You can do chicken, pork, lamb, bison. It works for anything, but the main thing is beef.
I know. So that is where your customers are. So the first thing I teach is you've got to have a social media presence and it's not for posting pictures of your youngest at a dance recital. It's targeted. So your social media is that widest point of the funnel where you are going to find all your customers. That algorithm that runs Meta It works in your favor.
So if you're posting things like, for example, save money on groceries, buy a quarter beef, then the algorithm is going to show you your post to people who are looking for things like groceries or vouchers or, you know, things like that. That's how the algorithm works. So what you post can actually find you customers. It's not just to post buy my beef. It's to post your whole story.
So then we take you through those steps of social media is free and it is the most powerful funnel you have, regardless of if you want to pay for ads, you still need to test that first in social media. And then the next stage is pricing. And it literally is, we walk you through everything you need. So this would answer your previous question is,
where you need your pricing to be and what you need to make to make this work for you. And it goes through everything. It goes through cash flow, revenue, gross profit, net profit, operation costs. The one thing that I find a lot of farmers fall into when they want to start this is that they don't look at that beef operation or that direct-to-consumer beef operation as an entity by itself.
So say, for example, they're a cow-calf and they take their calves to auction. They don't think that, well, I've kept 10% back. That 10% needs to carry 10% of my operating costs. Otherwise, it's never going to pencil out. You shouldn't subsidize one with the other, if that makes sense.
So it kind of really does teach them that if you're keeping 10% back, then that needs to carry 10% of your operating costs so that your true net is literally after dog food's being paid. And after 10% of the mortgage has been paid and you know, like it's, it has to carry that to be profitable. So it, it takes you through, um, all those cost codes, like you might have logging that you want to do.
And that should, you know, that adds, adds, adds into. So it's a pretty in-depth pricing structure.
No. I mean, there's like a coaching aspect where people ask all kinds of things. Like we get asked, what crop should I plant or how much fertilizer should I buy? And that's not what the course is designed for, but there's enough expertise inside that those kinds of things can get answered. But the sell beef direct motto, if you like, is empowering farmers.
So if you want to start selling direct, these are the tools that you need to make that successful for you.
As in buying it from the store or buying it from the sales bar?
That happens all the time. And one of this might be super, I don't know, beaten to death. But one of the best examples is do you watch Yellowstone? And people go, yes. And it's like, well, all these people who live in a city and they're driving a commute and they're going in their car and they're driving for an hour, they're sitting in a cubicle, they're doing their stuff.
They're getting back in a car and driving home. Your life as a rancher is so exciting to them that it may not be exciting to you because you do it every single day. But someone who lives in a high rise and goes to work, the thought of having a baby calf by the fire in the kitchen because it was born in a snowbank, they love that and they eat it up.
So it may not be interesting to you, but I can guarantee your story as a rancher is
Back in 2017, we released finance, released equity in our little six acres because the property was booming to purchase this ranch that I'm at now. And it was like, you know, we need to make a go of this. is either go or stop complaining about life. So it was, we're going to do it. So we released equity. We moved here with our 23 heads, um, and we had cattle finance to build the herd.
Um, everything was going really well. We carried two mortgages for a while. Um, the property market took a crash. So, and we chased it down. So then our, our little six acres actually cost us money to sell that. We didn't get anything from it. And the bank was like, you now owe way more than we're comfortable with. Then what you have now doesn't cover it. And we're going to,
cut our losses and foreclose and it was like what like can they do that is that even legal um apparently it is um but because um we're a farm and farms are treated differently it takes 12 months to foreclose on a farm you can't just foreclose in three so um then that 12 months it was like this has to work so we um we're buying a lot of time with a beef herd No, it's not.
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