Amy Wigdahl
speaker
143 appearances
1 recordings
1 series
first heard Jan 2026
last heard 19 Jan
Amy Wigdahl’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
you know, experience like slower growth and profit pressures will increase, right?
We know there's a lot of external factors out there that are really forming this.
And at the same time, which this one I find really interesting, is Accenture said that more than 40% of consumers say they can't tell the difference between most financial brands.
And
At the same time, nearly three quarters of people already bank with more than one provider.
And so what it really means is loyalty is super fragile at this point.
And so, you know, obviously there's so much competition out there right now, especially in the banking world and different financial products.
And if everyone's looking alike, banks really cannot afford to have these broad blanket assumptions, right?
And so they need precision to understand specific motivations, barriers, emotions that shape like a financial consumer, right?
Their decisions.
And that comes from really understanding these like specific segments.
And so, you know, here's an example is like when you think about like digital account opening, you think about opening an account online and you think about it for a first time home buyer versus like a gig economy worker.
Right.
There's entirely different needs, entirely different friction points.
So it's about having precision versus a one size fits all to acquire and retain loyal customers.
Right.
Because if you kind of have like what you were speaking of earlier, this tone deaf experience, then basically, you know, you're not going to be able to meet the needs of these people kind of where they are.
And so, you know, scale
is kind of what built the last era of banking, getting everything digital, making things convenient, but precision is predicted to really be that next kind of real segment of growth for banks.
So banks that really get that right are going to be the ones that I think are gonna really win in this next era of banking.
Showing 61–80 of 143 · page 4 of 8
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