Andrew Hulbert

speaker

859 appearances 1 recordings 1 series first heard Apr 2026 last heard 13 Apr

Andrew Hulbert’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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James Reed: all about business · 74. How to grow a business fast and exit successfully | Andrew Hulbert · 13 Apr 2026 podcast

I'd take a pair of scissors and cut it so they could eat.

And like if you care about sustainability, which some clients claim they do, who are you going to choose?

One million or 169 tons.

And sometimes that works.

Didn't always work.

Oh, yeah, yeah.

The data is very easy to find.

And so, yeah, so for me, like little tricks like that.

The other trick I used to use, which is I think good advice, was doughnuts.

So I'm a big food guy going back to that community thing.

I always, without exception, would go and get doughnuts with the branded logos on of the customers that I was selling to.

And then when I went into a sales pitch with them, I'd give them the doughnuts.

And the extra kicker on that is always take a gluten-free option and a vegan option.

Because there are really powerful signs that if I go in to meet someone who I've never met before and they happen to be celiac or happen to be vegan or dairy free, I've already thought of their needs before I've met them.

It's just so deep on like a level that they're thinking, oh, well, this person's really thinking outside of the box.

Really basic stuff.

But actually, it was just a way that we were able to demonstrate why we were different to the competitors.

And whereas our competitors would go in with like eight people into a sales pitch, we'd maybe go in with three.

So it was all about quality.

And we weren't trying to hide anything.

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