Andrew Revkin

And that, so it...

Along with the innovation, you need to have this get out of the way or you're never going to have the investment.

So it really is an all of the above thing.

Looking at these as systems solutions is really important.

I've read the first book.

I've got a second one.

I've been planning to have them on my webcast, my tiny webcast.

Sustain what?

Everything I do is sustain what?

Because it's like, don't talk to me about sustainability.

Sustain what?

For whom?

How?

Then we're talking, you know?

Interrogatory approach to things.

So I think the valuable part of what he has done is to remind people, particularly in the West or North or whatever, the developed world, that everything we take for granted is

low fertilizer, from low fertilizer prices to air conditioning to everything else exists because we had this bounty that we dug out of the ground or pumped out of the ground.

It's a boon.

It's been an amazing boon to society, period.

So start there, which means going forward, what we're talking about is a substitution or having your fossil fuels and eating it too, meaning getting rid of the carbon dioxide.