Anna Wintour
👤 PersonAppearances Over Time
Podcast Appearances
Here's the lesson she understood.
Models offer only one story, beauty.
Celebrities, however, offer infinite stories.
Marriage, divorce, scandals, politics.
Every life event becomes content.
The insight, people don't buy aspirational images.
They buy aspirational narratives.
Think about the math.
A supermodel gives you 12 beautiful covers a year.
A celebrity gives you 12 chapters of an ongoing drama.
Which do you think keeps readers coming back?
But Anna also saw something deeper.
Supermodels influenced how people wanted to look.
Celebrities influenced how people wanted to live.
Fashion wasn't just about clothes anymore.
It was about lifestyle.
The proof came at every red carpet.
Who are you wearing became the question, not what are you wearing.
Fashion became a character in every celebrity's story.