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Anna Wintour

👤 Person
1176 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Anna Wintour: Vogue [Outliers]

No niceties.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

No unnecessary words.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Assistants arrived at 7.30 to prepare for her entrance when orders would rain down without pause.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

There's an elevator story that captures it perfectly.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Rumor said Anna banned others from riding with her, but the truth is people avoided the elevator because she'd immediately start issuing orders they'd need to write down.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Impossible while moving.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

One assistant would meet her at her car to collect the AW bag, her papers from home.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Not because Anna was lazy, because she understood every second carrying bags was a second not spent thinking.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She wouldn't learn assistants' names until they proved they could last.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Most burned out in weeks.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Here's the paradox.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

The survivors became fanatically loyal.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

They weren't just filing expenses.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

They were watching Anna negotiate with billionaires.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

They saw how she made split-second decisions that moved markets.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

They built relationships with every power player who walked through Vogue.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

One former assistant summed it up really nicely.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

The demands weren't personal.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

When you're affecting billion-dollar industries, there's no room for casual execution.