Anna Wintour
👤 Speaker
1176
total appearances
Appearances Over Time
Podcast Appearances
The Knowledge Project
Anna Wintour: Vogue [Outliers]
The website was relevance.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Email was internal.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
The website was external relevance.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
When Vogue.com eventually launched in 1998, Anna made a radical decision.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Post every runway show.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Make it searchable.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
The fashion world revolted.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Fashion's entire business model depended on scarcity.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Invitation-only shows.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Magazines charging premiums for exclusive access.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Anna was about to give it all away.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Half the designers said no.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Many of the fashion houses didn't even have internet yet.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Anna published anyway.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
The tagline at the time captured her strategy.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Before it's in Vogue, it's on Vogue.com.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Her own team worried about this diminished role for print.
The Knowledge Project
Anna Wintour: Vogue [Outliers]
Anna saw it differently.