Anna Wintour

During the 2008 financial crisis, while other Condé Nast magazines bled out, Vogue remained profitable.

Anna and her publisher had watched Eurodollar exchange rates, built three scenarios, and executed their plan while others partied.

When Bear Stearns collapsed, they were ready.

They were well positioned.

In a crisis, profitable divisions survive.

Unprofitable ones get cut.

Excellence matters in good times.

Profits matter in both.

When you combine the two, you succeed no matter what.

What a force.

And oh, my God, I can't even say enough about her.

This woman is so amazing and incredible.

And I hope you learned as much as I did listening to this episode.

And I would love to have her as a guest on the podcast.

So if you're listening to this and you know how to get in touch with her, I would love to interview her and sit down and talk about her and Vogue.

And man, what a what an amazing woman and an amazing story.