Ara Mahdessian
speaker
508 appearances
1 recordings
1 series
first heard Mar 2026
last heard 16 Mar
Ara Mahdessian’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
It's going to depend on the region.
And it's going to depend on the level of growth that you want.
If you want 10% revenue growth year over year, that's a very different level of spend than if you want 30%, 40%, 50%.
But we will see businesses on the lowest, lowest end spending like 3.5%, 4%.
But these are typically businesses that have such incredible customer referrals and like word of mouth in the market.
But then we will see businesses like you that spend 15% and even north of 15%.
But it's only because they're able to do so because they are so efficient and profitable and still able to make 15, 20, in your case, 27% profit margins while spending 15% on marketing.
Yeah.
That level of investment is not possible unless you are highly efficient and profitable in the rest of your business.
Your dad worked hard.
Yeah, I spend a lot of time thinking about, from a psychoanalytical perspective, what leads to success.
And more importantly, what I'm trying to solve for, especially as it relates to not just myself but my kids, is I want them to be happy.
And I find that the pursuit of a goal, at least for me, is a source of my happiness.
I want to make sure if that's what they want to do, that they have that same opportunity too.
And so then I think about what motivates people to work hard.
In my case, it was the chip on the shoulder.
And Tommy, I don't want to speak for you and would love to hear in your case, but I can imagine you may have also had that same chip on the shoulder.
For me, I immigrated here when I was really young.
And growing up, I looked around and of course there were a lot of little immigrants in very similar shoes to me, but then there were also other folks that came from higher socioeconomic backgrounds and they had nicer clothes and nicer shoes and the nicer basketball cards and all this stuff or later on the nice cars.
And
Showing 61–80 of 508 · page 4 of 26
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