How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)
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What inspired Ara Mahdessian to create ServiceTitan?
it is all a battle for attention and if you are not out there building a place in the customer's mind guess what all the other folks will displace you in the mind of the customer
Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business. Now, your host, the Home Service Millionaire. Tommy Mello.
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299. And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.
All right, welcome back to the Home Service Expert. Today is a special day because I got Ara Modessi, and he's a co-founder at ServiceTite, and he's based out of Glendale. And now he's the CEO at ServiceTite, and that's been the way since he began the business. The leading software platform with over 15,000 residential and commercial service businesses worldwide. Born into the trades, Ara grew up watching his father run a contracting business. Long days in the field, longer nights managing paperwork at the kitchen table. That firsthand experience became the foundation for ServiceTitan's mission to give contractors the tools they need to build modern, scalable businesses. Founded alongside of his lifelong or longtime partner, Vahe, ServiceTitan was grown into a category-defining company backed by top-tier investors and recently taken public on NASDAQ.
A Stanford train engineer and operator, Ara is known for pairing deep industry empathy with relentless execution. Today, he's helping elevate the trades through technology, leadership, and long-term vision, proving the blue-collar industries deserve world-class software.
How you doing, brother? Thank you for such a kind and flattering intro. I'm not so sure I'm deserving of most of it, but honored and grateful to be here. Always just an absolute blast and very insightful to connect with you, Tana.
You know, I think back to the days I got on Service Titan after our conversation through LinkedIn in 2017. And what I realized the most is there's a lot of good people that want to help others. I think HVAC Plumbing was the first to it all the way back from HVAC Spells Wealth with Ron Smith. And then looking at guys... In the trades, just helping each other in the 70s, 80s, and 90s. But that didn't catch on to every trade. And that's where I met Tom Howard, Aaron Gaynor. I mean, everybody. And the first event, I really was impressed with... Oh, man. Now I got to think of... I was impressed with a lot of people. Ken Goodrich and a lot of these guys. But you had... Darius liver is on stage and he was talking about memberships and how to sell financing.
And I become pretty close with him throughout the years. I mean, I don't talk to him a lot, but when I do, I just get a vast knowledge. But I think that's one of the things that service time kind of did more than anything is pull the right people together. Uh, how did that happen? I mean, how, how did, how did like everybody just commit to helping each other? And, and obviously the big event, uh, that you guys have each year, Pantheon?
I think this is the most fascinating phenomenon about the trades. I mean, they say, if you want to stand tallest, stand on the shoulders of giants. And certainly even before Service Titan, you had all these wonderful contractors that would go out of their way to help their peers in the industry.
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Chapters
8 chapters
1
What inspired Ara Mahdessian to create ServiceTitan?
0:00–7:11
2
How did ServiceTitan evolve from a startup to a billion-dollar company?
7:11–10:59
3
What challenges did Ara face while building software for trades businesses?
10:59–12:07
4
How is technology reshaping the future of the home services industry?
12:07–37:02
5
What role does AI play in the trades industry today?
37:02–41:37
6
How can contractors adapt to the changing landscape of the trades industry?
41:37–50:13
7
What leadership lessons can be learned from Ara's journey?
50:13–1:12:06
8
What insights does Ara share about brand building in the trades?
1:12:06–1:13:04
Speakers
3 identifiedMore from The Home Service Expert Podcast
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