Arvid Kahl
speaker
22,801 appearances
96 recordings
1 series
first heard Aug 2024
last heard 3 Apr
Arvid Kahl’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 23 in all, peaking in Jan 2026 with 5.
Appearances
You can coast, you can breathe, you can focus entirely on serving the people who are already paying you and try to keep them paying.
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But the moment you try to project this approach onto a software as a service business, something that has a quite varied and distributed customer base by design.
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Everything breaks.
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In SaaS, particularly in low-touch, highly automated SaaS, churn is inevitable.
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Retention is never guaranteed for many reasons and with many factors, most of which are completely outside of your control.
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People's businesses change, their needs evolve, and they get acquired, they pivot, they go under, whatever, right?
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That makes customer acquisition not something you do when somebody churns, but it's a constant act, a constant
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part of your operational presence that needs to be dedicated to that effort.
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This distinction is often hard for people coming from an agency or from the consulting world to internalize.
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Acquisition needs to be this permanent funnel that you dedicate significant effort to on a regular basis, a very regular basis, because it's always needed.
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It always needs to be running like a well-oiled system.
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In low-touch businesses, in particular, due to the lack of urgency and immediacy when the product
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Is purchased or sold, you can't wait for a trigger to start looking for new customers.
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It has to happen all the time.
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And here's where it gets even more challenging.
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In the consulting world, you likely build your business and your own customer acquisition on your relationships, personal network, your reputation, word of mouth from satisfied clients who then become champions for your work.
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And when you need new business, you can pick up the phone, send a few emails to people who already know you, maybe grab lunch with a prospect.
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It's quality over quantity at that point.
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But that playbook does not translate well to low-charge stats, not even close.
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The efforts to get a customer's attention, to get them to self-sign up and try your product.
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Showing 1601–1620 of 22,801 · page 81 of 1141
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