Ashley Waxman
speaker
230 appearances
2 recordings
1 series
first heard May 2026
last heard 22 Jul
Ashley Waxman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
Hi, welcome back to Earned by CreatorIQ, where the people actually building the creator economy come together to share what worked, what didn't, and what's next.
I'm Ashley Waxman, Vice President of Brand Marketing at CreatorIQ, and today I'm in the host seat.
My guest, Chase Fitzgerald, Senior Vice President of Strategy at Archetype, and one of the most progressive minds I know who's at the intersection of PR, creator relations, and
What earned media actually means in 2026 and beyond.
I've had the privilege of working with Chase for almost two years, and let me tell you,
He sees around corners on this stuff.
Today we're getting into the evolution of earned media in the creator era, how the playbook has changed, why most brands still haven't caught up, and what it actually takes to build creator relationships that last.
If you work in comms, brand, or at an agency, this one's for you.
Let's get into it.
All right.
Hi, everyone.
Thank you so much for joining.
Hi, Chase.
Welcome.
I'm so excited about you being here who I've worked with for almost two years and just have been so impressed with your career journey and how you have been in and adjacent to the PR and like traditional PR space, but are constantly
pushing the bounds of how we think about earned media and PR.
Can you tell us a little bit about some of that in your background?
It's not just about pitch reporters, get coverage, move on.
It you know, journalists are becoming creators.
Creators themselves are media brands.
Showing 101–120 of 230 · page 6 of 12
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