Ashley Waxman

speaker

230 appearances 2 recordings 1 series first heard May 2026 last heard 22 Jul

Ashley Waxman’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.

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Earned: Unlocking the Power of the Creator Economy · Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR · 27 May 2026 podcast

Tell me how you've thought about that within Archetype and how you've kind of like brought creators into the ethos.

Yeah, that's such good points on

the journalists as creators and independent journalism, like I hadn't actually thought about that aspect of how

income source and like how that impacts

uh the the um worthiness of even what you are sending to them to do and like what your expectations are.

I want to talk a little bit about CES.

So I had the pleasure of joining you at CES earlier this year.

Uh for those that don't know CES is like one of the biggest events conferences in the world in Las Vegas.

You and your team ha were were really charged with bringing more creators

into CES and you've basically gone from

An event that didn't have any real creator strategy or creator partnership or anything to now creator attendance has more than doubled year over year.

So can you tell us a little bit about just the the way you approached that that project, um, that initiative and how you've gotten it to where it is today and maybe what you're thinking about next?

There's a lot to see, there's a lot to talk about.

Yeah, there

Yeah,

Why do you think it was so important for CES to move in this direction?

Yeah.

Is there anyone any recent like launches or announcements that you've seen either from your own clients or just seen in the news where you're like, oh, that was really well orchestrated across traditional and creator?

What do you think marketers and and comms professionals alike misunderstand about creator relationships?

What do you think people need to start understanding better that or what are the misconceptions that need to be addressed with how

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