Ashley Waxman
speaker
230 appearances
2 recordings
1 series
first heard May 2026
last heard 22 Jul
Ashley Waxman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
Um we build relationships with creators.
Totally.
Yeah, I talked to Monica Khan, who I don't know if you know, but she runs Creator Gold.
She is uh
creator herself but also creator advisor, strategist, but she um
She was talking about renting attention and kind of like renting audience where like
There are so many steps you take before that and thinking about things in the sense that, like, oh, now we have an in with a creator that has a lot of trust cultivated with a very loyal audience.
that we can start building a relationship with because we've now like kicked off like a conversation.
I feel like
that lens as well where no, we haven't done anything else yet, but you know, it's not a one and done thing.
And we have building a relationship with this person starts somewhere.
And so that's what we've done.
And like it's more qualitative, but it is a critical factor, right?
In terms of how media works nowadays.
Every program, every company has different goals they're trying to reach.
And so yeah, that does impact the metrics you care about.
Absolutely.
What is one piece of advice you would give to a brand marketer, a comms person, um, folks that agencies, people that are
thinking about in you know, incorporating creator in their earned media strategy, um, shifting from just traditional, like what would be a piece of advice you would have for how to get started or what to think about?
Especially working in tech, I feel like and now with like AI accelerating change faster than ever before.
Showing 141–160 of 230 · page 8 of 12
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