Avery Truffleman
speaker
690 appearances
2 recordings
2 series
first heard May 2025
last heard 17 Dec
Avery Truffleman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
If a unit doesn't sell, you can turn to your boss and be like, well, I was following what WGSN said. I was making the best, most educated guess I possibly could. Which leads us to this new sort of layer of the trend question, which is like, Are they actually giving us what we want or are we just buying what's there?
Because if WGSN says like this shade of green is in and that's what's in all the shops and we just buy it, are they dictating the trend to us?
I mean, yeah, and it's part of the push and pull of fashion, right? That people will say something is in, and then a group of people will be like, no, I resist. So that's the thing. In this dialectic, you can't win. If you're resisting the fashion, you're still part of the movement against it. I think it's hard to be too dogmatic.
And I also think there's a bit of ignorance in saying, like, I don't follow trends. It's like, come on, honey, you do a little bit. Even in the way you wear your hair, there's just like... Your skin care, whatever. There's no escape.
And that's a beautiful thing. You live in your time. You live in your world. You live in your community. You can't pretend that you're just a body in a jar not living in the world. I don't think there's anything wrong with that. But I think, yeah, this is part of the difference between shopping and fashion. I think you can observe fashion.
I think you can, like, change the clothes you already have to be more in fashion. You know, you can cut off your shorts. You can... embroider a shirt. You can do things that make clothes keep up with fashion without shopping. And you can observe fashion and know what's in fashion without having to go out and like buy it.
Well, I think it'll be interesting. I think a lot of companies, you know, again, because they're these big institutions that have to move a lot of product. I think someone who I talked to at sort of a mid-tier mainstream fashion company was telling me that their lines are going to have to be a lot smaller. They can't just make these huge dumps of seasons.
They have to start editing and be really specific. And I think to make one brand stand out from another is— This might mean that the clothes will have to start being more signature, more interesting. That's like a best-case scenario, which would be nice. Who knows? Maybe they'd just lean into trends and basics and whatever they know will actually move product.
I mean, ultimately, it's going to hurt small designers, which is the sad thing that most... Interesting creators committed to high quality are probably going to suffer. But it's going to make a huge change. It's going to be massive.
100%.
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