Avery Truffleman
speaker
690 appearances
2 recordings
2 series
first heard May 2025
last heard 17 Dec
Avery Truffleman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
This is really, really special.
Special, special thanks to Jad Avramrod.
Again, his podcast is called Fela Kuti Fear No Man.
I am a huge fan.
It is such an honor to be in the Mutual Appreciation Club.
Thank you so much, Jad.
Thanks as well to Scott Newman and Julian DeNicola of On Air Presents and to the kind folks at Ludlow House.
You made me feel like a member.
And if you're wondering about that game that I mentioned where you have to look at the photographs and guess what era they're from, it's a really fun game.
I'll have the link on the sub stack at articlesofinterest.substack.com.
Oh, well, I certainly wouldn't say I'm a podcaster. That's like the most embarrassing thing you could possibly say. But it is the truth.
why we either talk about it in this really frivolous way or we talk about it in this super bummer way that just like, oh, there are piles of clothes, you know, in the middle of the desert piling up. And, you know, we either talk about like waste and labor and the horrible historical roots of clothing manufacture or we talk about the frivolous superficial part of it.
And I really was like, oh, there's something in the middle. I think there's a way to look at clothing and look at fashion and look at our desires in the same way we look at food trends or design trends. So I think it's all come from like skepticism and curiosity. And then the more I learn about it, the more sort of in love with it I fall. It's endlessly fascinating.
I mean, well, that's a secret sauce, right? Like, if I knew how that worked, I wouldn't be working in podcasting, honey. No, I mean, it's sort of this, like, alchemical process that people love to wax poetic about. Most high-end fashion brands are owned by like three companies. You know, it's either Kering or LVMH or Richemont.
It's not this like ragtag assemblage of designers kind of doing their own thing. So the fashion space has gotten very, very corporate. And even among whatever mainstream mall brands, a lot of them have these like parent companies that are traded on the stock market that are looking to just move as many units as they possibly can.
And the best way to make sure they move a lot of units is to make stuff that is, to put it indelicately, sort of boring. Like stuff that is not too weird. Stuff that people will actually want to wear. Stuff that people are interested in. And there are huge... livelihoods at stake. This really took off in the 80s.
Designers pushed this movement called frou-frou, like mini skirts, big shoulders, sort of like very Dallas.
Yeah, very, like, power office wear. And it was peddled out to women, and they were like, no. What? Are you kidding me? Like, I go to an office. I'm not going to wear this. I'm not going to wear this, like, little mini skirt and these big padded shoulders. I need to be taken seriously at board meetings. No thanks. And so they just didn't buy. And it was this huge moment.
A lot of companies, like the bottom fell out of a lot of companies. They lost a lot of sales. And so when people aren't buying, it's a death sentence. It's really, really terrible. So it was this moment where fashion companies are sort of like, well, shit, I guess we have to ask people what they want or like figure out. We can't dictate to them what to wear. We have to figure out what they want.
And it was the rise of the trend forecasting company where they could pay pay a service to make something of a guarantee, like, okay, in two years, this is what people will want. And whether or not they obey those tips, I would say most companies consult, at least, a trend forecasting company. Because if nothing else, it's a great way to hedge your bets.
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