Ayelet Fishback

We know that people are social animals.

We know that people work in groups.

People have been working in groups from the beginning of times.

We do things with others and when others are not around, they are in our mind.

We had people in China playing badminton as part of some event.

And when there were more people in the audience, they felt that they either contributed more to the win or contributed more to the loss.

But what they did mattered.

Maybe this is going to be a person who exercises in their own way.

Maybe you meet after you had your separate exercises for a cup of coffee.

Maybe you exchange notes by the end of the day or the end of the week.

We'll have more Life Kit after the break.

You see a lot of enthusiasm at the beginning, then motivation declines.

Then when you're about to reach the goal again, you...

See an uptick in motivation.

So it's kind of a U-shape.

For instance, imagine you're saving to buy a house or you're saving for retirement.

This is so big and so far that unless we break it into how much I'm going to save this year, it's really hard to feel like your efforts pay off in any way.