Barry Schwartz

speaker
319 appearances 1 recordings 1 series first heard Nov 2024 last heard Nov 2024

Barry Schwartz’s voice in public audio — every appearance, attributed to the second.

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And there are people who cr created sites completely out of AI that were ranking really well and then died.
Um so Google's getting better at it, I think, and they've always been pretty good at it in the past, you know, five years or so.
But this does provide another challenge for Google.
So it's just a lot of fun to watch.
Okay, so one is a lot of these sites that are that have UGC elements on it, like you could provide your own content, are you are encouraging users to write content using AI.
So LinkedIn is filled with like, you know, responses that are like, yeah, respond like this, press a button and respond with whatever.
So you have like every single link in the post has like five insightful comments.
Outside of that, I mean looking at Google's hidden gems algorithm, which is basically promoting a lot of
online forms, user generated content forms, obviously Reddit, Quora, mostly Reddit, obviously.
Um so that's the whole what's hot right now in in Google search is everybody's like, oh, we're gonna take our strategy to Reddit and we're gonna go ahead and put our content in Reddit because that's what Google's ranking well.
And Google's double downing I spoke to Danny Sullivan again about this a few weeks ago.
I'm like, what's with Reddit?
He's like, well Reddit's useful.
It's useful when I'm having some weird issue and you know I want to find
what other people are dealing with it.
Let's say you have this, I don't know, weird rash or something and you want to have other people handling it.
You might not go to a doctor, you might Google it.
And you don't want to necessarily a WebMD result.
You want to see how other people are actually handling it.
It might be dangerous, whatever, but it might be useful.
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