The latest & greatest in search
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
32 min
3 speakers
6 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the latest AI-driven update from Google and how does it affect SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from previsible.io, and today I'm joined with Barry Schwartz, who's been covering SEO for 20 years. He is the president of Rusty Brick, which is a web development company. He also is an editor at Search Engine Land, and he's also the founder of Search Engine Roundtable. Today Barry and I are gonna be discussing the latest and greatest in search. So with that, here's my conversation with Barry Schwartz. Barry, welcome to the podcast. Hey,
thanks for having me. Should be fun.
Yeah, it's a it's a pleasure to have you on. You're definitely one of the kind of pillars, I would say, in the SEO community as far as covering the news of it. I know myself when I was first getting into the industry, followed your work for quite a period of time. So one, I guess I'd say thank you for the contributions kind of that you've been making. And really looking forward to kind of diving into hearing your perspective on these topics. And today we're talking latest and greatest from that kind of like what what right now is kind of exciting you in search.
I mean, it'd be a lie not to say all the stuff around AI, obviously starting off with OpenAI and ChatGPT, going into Microsoft's partner with partnership with them, creating, you know, first BingChat, then now known as Copilot. Um then obviously Microsoft being on stage and telling Google we're gonna make you dance. Um Google did dance. They came out with search and ever experience, which they renamed to AI overviews. All these companies are getting a lot of heat around the hallucinations, around all these features, especially Google. So it's been a very exciting area to watch how AI has played a role in search, specifically, verticals of search, as well as AI and LLMs around using these tools to kind of improve or to use it to make, you know, for SEO purposes per se.
So following all that has been very, very interesting and a lot of fun.
And I I guess like within that, let's start on the Google side. So AI overviews been a super hot topic. Like you said, kind of was it felt like in some ways like a forcing a play from like Google's perspective. We've seen a lot of movement as far as like the percentage of queries that it's triggering on. What's your impression of this? And then like I feel like you hear kind of two sides of the story. Is like one being, oh my god, this is gonna kill SEO, SEO's dying. And then the other side of it is, hey, we've seen this before, like. You know, it's it's just an evolution of the same game that we've been playing.
Yeah. So there's a lot of that. So just to take you back in history, Google started with Ted Blue Links in the early, I guess, late nine nineteen nineties, early two thousands. Then Google came out with this feature called the one box, where if you did searches for weather or you did searches for definitions or searches for uh how tall, what these types of basic facts, Google would then start to give you those definitions or those weather reports. So when Google did that, all these weather sites were like you're stealing my traffic, all these definitions. We're saying you're stealing my traffic. Any site that provided those types of like things you can license the content for, Google had that. Smart scores, all that type of stuff.
Like people weren't going to clicking on a link to say what's the score of last night's Jets game. They weren't doing that. They were just Googling Jet scores and Google would then show it because they licensed that data.
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Chapters
6 chapters
1
What is the latest AI-driven update from Google and how does it affect SEO?
0:00–7:06
2
How are AI overviews (formerly SGE) changing the way search results are displayed?
7:06–15:19
3
What metrics should marketers track to measure the impact of AI overviews on organic traffic?
15:19–22:42
4
How can SEOs optimize content to appear in featured snippets and AI overviews?
22:42–25:45
5
What role does voice search play in the current search landscape and how should it be integrated?
25:45–29:04
6
How are third‑party tools like SEMrush, SEO Clarity, and ZipTai helping track AI‑generated SERP features?
29:04–32:42