Barry Schwartz
speaker
319 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Barry Schwartz’s voice in public audio — every appearance, attributed to the second.
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Appearances
thanks for having me.
Should be fun.
I mean, it'd be a lie not to say all the stuff around AI, obviously starting off with OpenAI and ChatGPT, going into Microsoft's partner with partnership with them, creating, you know, first BingChat, then now known as Copilot.
Um then obviously Microsoft being on stage and telling Google we're gonna make you dance.
Um Google did dance.
They came out with search and ever experience, which they renamed to AI overviews.
All these companies are getting a lot of heat around the hallucinations, around all these features, especially Google.
So it's been a very exciting area to watch how AI has played a role in search, specifically, verticals of search, as well as AI and LLMs around using these tools to kind of improve or to use it to make, you know, for SEO purposes per se.
So following all that has been very, very interesting and a lot of fun.
Yeah.
So there's a lot of that.
So just to take you back in history, Google started with Ted Blue Links in the early, I guess, late nine nineteen nineties, early two thousands.
Then Google came out with this feature called the one box, where if you did searches for weather or you did searches for definitions or searches for uh how tall, what these types of basic facts, Google would then start to give you those definitions or those weather reports.
So when Google did that, all these weather sites were like you're stealing my traffic, all these definitions.
We're saying you're stealing my traffic.
Any site that provided those types of like things you can license the content for, Google had that.
Smart scores, all that type of stuff.
Like people weren't going to clicking on a link to say what's the score of last night's Jets game.
They weren't doing that.
They were just Googling Jet scores and Google would then show it because they licensed that data.
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