Tyson Stockton
speaker
14,089 appearances
254 recordings
1 series
first heard Aug 2024
last heard 27 Aug
Tyson Stockton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 96 in all, peaking in Dec 2025 with 18.
Appearances
My name is Syson, and joining me today is Lucas Tillman, CEO and co-founder of Optiversal.
Lucas helps some of the world's largest retailers optimize for AI-driven discovery by turning product data into machine-readable content that performs across both traditional search and emerging AI platforms.
Today we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content isn't the same as creating more value.
If you could give every e-commerce team one piece of advice, what would it be?
If you'd like to contact Lucas, you can find a link to his LinkedIn profile in our show notes.
Or also be sure to go over and check out his company's website, see what they're doing, see how they're supporting e-commerce uh companies at optiversal.com.
And if you haven't subscribed yet and you want a daily stream of SEO, AEO GEO content marketing knowledge in your product feed, hit the subscribe.
subscribe button in your podcast app on YouTube or in your preferred app and we'll be back in your feed in the following days.
With that, that's all for today.
Thanks for stopping by the voice of search and we will see you in the next episode.
My name is Tyson and joining me today is Lucas Tillmann, CEO and co-founder of Optiversal.
Lucas helps some of the world's largest retailers optimize for AI driven discovery by turning product data into machine readable content that performs across both traditional search and emerging AI platforms.
Today we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content isn't the same as creating more value.
What's the biggest misconception about AI search today?
If you'd like to contact Lucas, you can find a link to his LinkedIn profile in our show notes, or also be sure to go over and check out his company's website, see what they're doing, see how they're supporting e-commerce companies.
at Optiversal.com.
And if you haven't subscribed yet and you want a daily stream of SEO, AEO, GEO, content marketing knowledge in your product feed, hit the subscribe button in your podcast app on YouTube or in your preferred app, and we'll be back in your feed in the following days.
With that, that's all for today.
Thanks for something by the voice of search, and we will see you in the next episode.
People aren't searching less, they're searching differently, and AI is changing how people are asking questions and how they're discovering products and businesses.
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