Tyson Stockton
speaker
14,089 appearances
254 recordings
1 series
first heard Aug 2024
last heard 27 Aug
Tyson Stockton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 96 in all, peaking in Dec 2025 with 18.
Appearances
In fact, Google still sends roughly 190 times more traffic to websites than ChatGPT, according to HREFs.
But AI search is growing fast, and brands that succeed won't be the ones chasing shortcuts.
the ones focused on the strongest fundamentals.
My name is Syson, and joining me today is Lucas Tillman, CEO and co-founder of Optiversal.
Lucas helps some of the world's largest retailers optimize for AI-driven discovery by turning product data into machine-readable content that performs across both traditional search and emerging AI platforms.
Today we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content isn't the same as creating more value.
Welcome to the podcast, Lucas.
Thanks for joining me.
Uh appreciate the patience through those intros.
Um always uh a fun ground for myself.
But with that, I want to dive right into the conversation.
And one of the things that came up when we were talking kind of before we hit record was around this concept of a zero-sum game in search.
So maybe like to think back or setting the stage, like, how do you view the state of the industry and
how you're looking at like competition in search rate.
And so it's more of like a diversification and it's like you have an expanding market.
that then has you still have your lion's share.
And like we said in the intro, it's like
Google's still sending way more traffic than some of these emerging platforms.
It doesn't mean that they should be ignored and they're not, you know, serious players in the space.
But it's like
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